All I want for snack is YU :)
In the heart of Taipei, a new vision for protein snacking took shape. The local market lacked options that truly combined nutrition and enjoyment, leading us to question the notion that protein is solely for gym-goers. We believed that protein should be accessible and enjoyable for everyone, regardless of their lifestyle or age. Our mission became clear – to create a protein-packed snack that breaks stereotypes and provides a solution for various needs throughout the day.
Our protein bars are more than just a snack. They’re a versatile, 100+ calories, nutrient-rich option designed to fit seamlessly into any moment. Whether you’re fueling up after a workout, grabbing a quick bite during a busy day, or simply seeking a tasty treat, our bars are crafted to bring joy, boost well-being, and inspire confidence from within.
With every bite, we aim to encourage happy snacking, promote holistic health, and remind everyone that beauty truly radiates from the inside out.
Founder, Natalie Yu
