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Founder Story

"Yeah, Yu should do it."

June 30, 2023

On a summer holiday, I found myself sitting in my friend’s house in Bodrum, Turkey, taste-testing various protein bars. My goal was simple: find the best ones to bring back home to Taiwan since I always had to order them from abroad. I carefully wrote down the calories and protein content of each bar, rating them to determine which ones met my expectations.

As I compared the numbers, it struck me that many of these bars were lower in protein than I hoped and often too high in calories. Frustrated by the challenge of finding one that hit the mark, I jokingly turned to my friend and said, “I should just make my own bars.” With a grin, she replied, “Yeah, Yu should do it!”

September 2023

That offhand comment sparked something in me. I started brainstorming, and by September, after two months of researching and gaining a better understanding of the market, I decided to take the plunge. I officially registered my company and began studying nutrition to ensure that I could create the best products possible.

January 23, 2024

PN1 Certified!

Hello!

And now...

This journey started as a personal quest for the perfect protein snack, but it quickly turned into a passionate mission to bring something new to the market. It is more than just making a snack; it’s about creating something that brings joy, health, and a little bit of happiness to everyone who tries it. And it all started with a simple idea in a friend’s house on a sunny day in June.